Spoof Video Turns New Enbridge Ad Campaign on its Head


LUSH Fresh Handmade Cosmetics and environmental organization the Dogwood Initiative have teamed up to produce a video spoofing pipeline builder Enbridge’s recently-launched ad campaign. The embattled company is seeking to sway public opinion in BC in favour of its highly controversial proposed twin pipelines linking the Alberta Tar Sands with the Port of Kitimat on BC’s central coast.

The spoof video, entitled, “A Path to a Canada No One Will Recognize”, riffs on Enbridge’s new campaign and slogan, “It’s more than a pipeline. It’s a path to our future.” The rebuttal video comes from a newly formed partnership between BC-based cosmetics company, LUSH, and the Dogwood Initiative, which has been campaigning against Enbridge for several years.



About Damien Gillis

Damien Gillis is a Vancouver-based documentary filmmaker with a focus on environmental and social justice issues - especially relating to water, energy, and saving Canada's wild salmon - working with many environmental organizations in BC and around the world. He is the co-founder, along with Rafe Mair, of The Common Sense Canadian, and a board member of both the BC Environmental Network and the Haig-Brown Institute.

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