LUSH Fresh Handmade Cosmetics and environmental organization the Dogwood Initiative have teamed up to produce a video spoofing pipeline builder Enbridge’s recently-launched ad campaign. The embattled company is seeking to sway public opinion in BC in favour of its highly controversial proposed twin pipelines linking the Alberta Tar Sands with the Port of Kitimat on BC’s central coast.

The spoof video, entitled, “A Path to a Canada No One Will Recognize”, riffs on Enbridge’s new campaign and slogan, “It’s more than a pipeline. It’s a path to our future.” The rebuttal video comes from a newly formed partnership between BC-based cosmetics company, LUSH, and the Dogwood Initiative, which has been campaigning against Enbridge for several years.