Response to Salmon Farmers’ Major New PR Campaign


From – Jan 10, 2011

An Initiative of the BC Salmon Farmers Association Invites
the Public to Get the Straight Facts on Salmon Farming at their New web

“If it wasn’t so sad, it would almost be funny,” says
Mary Ellen Walling, Executive Director of the British Columbia Salmon
Farmers Association. “Many people are being fed a diet of
misinformation and that’s exactly why our members have launched, a new web site where we will separate myths from fact and set the record straight.”

In addition to the new website, members of the BC Salmon Farmers
Association are also launching a television and print media advertising
campaign urging viewers and readers not to believe everything they hear
about farmed salmon without first checking the facts.

“At people will be able to separate fact from
fiction,” says Clare Backman, Director of Environmental Compliance and
Community Relations at Marine Harvest Canada, a member of the BCSFA.
“It’s about time the real story was told.”

There are video clips and forums on the site with links to articles
of interest. On the forums people can post questions and get straight
answers. There is also a Facebook page and a Twitter feed.

So I suppose Backman figures that the general public won’t catch the
bias involved in this initiative? Or the peculiar coincidence that the
salmon farmers are under considerable pressure in the current Cohen

I tend to get a little chuckle out when I hear some company or
industry association carry on about how they’re going to: “set the
record straight.”

It’s a downward spiral. You are basically saying, hey general public
you’re stupid, you’ve been duped, you don’t know how to do your own
research and come to your own beliefs. You need to be spoon fed our
farmed spin to really understand the issues.

Read full article


About Damien Gillis

Damien Gillis is a Vancouver-based documentary filmmaker with a focus on environmental and social justice issues - especially relating to water, energy, and saving Canada's wild salmon - working with many environmental organizations in BC and around the world. He is the co-founder, along with Rafe Mair, of The Common Sense Canadian, and a board member of both the BC Environmental Network and the Haig-Brown Institute.