First Nations of BC’s Broughton Archipelago – devastated by the impacts of salmon farms – led a fast for wild salmon during the Olympics. 45 people participated in the 29-hour fast in Vancouver – and around the world via Facebook. 92% of BC’s salmon farms are Norwegian-owned, and, since the Winter Games is a major attraction in Norway, the group took advantage of the opportunity to reach out to Norwegian citizens through the media and Facebook. The event garnered excellent coverage in Norway.