Bottling that Magic Salt Spring Formula for Future Elections

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I had the pleasure to speak alongside salmon biologist Alexandra Morton to a packed house at the Fulford Hall on Salt Spring Island this past weekend. There, I was introduced to one of my childhood musical mainstays, Raffi, who was in the crowd – before the show was kicked off with a performance by BC music legends Bill Henderson (of the band Chilliwack) and veteran folk singer Valdi. Knowing some of the list of other musical greats who make the island their home (think Randy Bachman), I suggested they consider trademarking it as “Music Capital of Canada” – which wouldn’t be a stretch at all.

They could also just as legitimately lay claim to “Democratic Capital of Canada”. After all, it was these folks who led the country by a mile in voter turnout in the recent federal election – sending the first ever Green MP to Ottawa in the process.

Upon his sizeable loss to Elizabeth May (almost 11% in the final tally), veteran Saanich-Gulf Islands Conservative MP and former cabinet minister Gary Lunn lamented that he only lost because May had 2,000 volunteers working for her. How unfair of her! Clearly, she didn’t get the memo that she was supposed to wage her electoral battle with money alone and thereby lose to her well-funded Conservative opponent. Next thing you know, right after killing per-vote party subsidies, Stephen Harper will pass legislation declaring volunteerism illegal.

Enjoying my breakfast the following morning at the Harbour House Hotel – which derives much of its produce from an organic farm that’s part of the operation – I leafed through a copy of last week’s local paper, the Driftwood. On the cover was a picture that told the whole story. It was a shot from inside a pub on the island, where many of May’s supporters had gathered to watch the election results – taken at the moment her victory was declared. The crowd is staring up at a television monitor out of the shot – every one of them beaming with pure joy. 

This was the moment the pundits said was impossible – the moment they had worked so hard for – and there it was, unfolding before their very eyes.

It was refreshing to enter this strange land, somehow immune to the doldrums much of the rest of the country is mired in following the election of a Conservative majority government by just 24% of eligible voters. Not that these folks aren’t deeply concerned about the direction our country appears to be headed – it’s just that they know they got something right here. They are the silver lining in this whole situation. What interests me is how they did it and how we can learn from what they achieved – because contained in that success is the code for changing at least part of what’s wrong with our politics these days.

Granted, we can’t get to the root of the problem without electoral reform, and the prospect of that – short of a significant nationwide movement over the next four years – is slim indeed. But the other major democratic deficit we face is voter engagement and turnout. While that has a lot to do with voters’ disenchantment with the system itself, there’s more to it than that – proved by this particular result, as by the Orange Wave of the NDP.

So what is it that really worked here in the Saanich-Gulf Islands riding? Sure, it’s the 75% voter turnout – compared with the second place riding of Victoria with just 68% and a national average of 61%. But that didn’t just magically happen. It has to do with the army of volunteers the May campaign mobilized – 2,000 of them altogether. A full 700 came from Salt Spring, which represents a relatively small population share of the riding. A number of these folks who were at our show described to me how they would routinely take the ferry over to Vancouver Island and go door-knocking in the more populous neighbourhoods of Saanich – one community inspiring another in the riding to get on board. And it worked.

I also think you have to acknowledge the intelligence and sincere charisma and energy of May – a compelling leader who also worked her butt off for this richly deserved success. This last point speaks to the need for strong progressive candidates the public can believe in and rally around, which is far too seldom the case. And yet, these people are out there – we just need to get more of them running for office. 

What’s also interesting to me is that Saanich-Gulf Islands is hardly Vancouver-East; it’s a well-to-do riding that elected right wing Lunn (under Reform, Alliance, and Conservative banners) in five consecutive federal contests. But they somehow seem able to balance economic and environmental concerns here in a way few communities can. They run successful, sustainable local businesses and they get that it doesn’t have to be a choice between jobs and the environment – that both can complement each other if done in a thoughtful way. I learned it’s the only place in the province with a regional government system – the Islands Trust – with a mandate to “preserve and protect the area and its environment for the benefit of residents and the province.”  So they have some other lessons to teach us as well.

There may well be many unique characteristics to this place, but what happened here doesn’t have to be an anomaly – provided we can replicate that formula around the province and across the country. And we will need to do that in BC – potentially very soon – to supplant this Campbell/Clark government that is undoubtedly a far greater direct threat to the environment and public interest in our province than Harper and co.

Alexandra has been quoted in a number of papers recently as feeling pretty down after this recent election (who can blame her) – so a trip to Salt Spring was just what the doctor ordered. Even on a short visit, a little of that positive energy rubbed off on both of us.

Now we just need it to rub off on the whole country.

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About Damien Gillis

Damien Gillis is a Vancouver-based documentary filmmaker with a focus on environmental and social justice issues - especially relating to water, energy, and saving Canada's wild salmon - working with many environmental organizations in BC and around the world. He is the co-founder, along with Rafe Mair, of The Common Sense Canadian, and a board member of both the BC Environmental Network and the Haig-Brown Institute.

8 thoughts on “Bottling that Magic Salt Spring Formula for Future Elections

  1. Your win makes me want to move to the gulf islands … thank goodness some people in Canada still have a brain!

  2. It seems that many of the voters in SGI voted for May for one reason only and that was to rid ourselves of the odious Mr. Lunn, whose sole legacy to his riding seems to have been an uneccessary and expensive interchange at McTavish and the Pat Bay Highway. I reckon about 20,000 of us who voted for Briony Penn last time around decided to throw our lot behind May. I would be surprised if all 20,00 of us espoused the Green Party’s doctrine and frankly I wouldn’t piss in Ms May’s ear if her brain was on fire. That said I went to bed on election night a happy man.

  3. The “magic” comes from Elizabeth May,her credentials and her winning personality
    Alexandre Morton is a living, walking legend
    and ..the people in the Fulford Hall on Sunday eve went home buzzing about the young man with his powerful speech and film,Damien Gillis

  4. visitors have rosy colored glasses
    move here you quickly learn the the Valdy quote: ”
    “differences of opinion surrounded by water”
    this election was a one time thing where islanders were surprisingly in unison
    last election Briony Penn,phD and popular island enviro lost as a Lib by 2500 votes to Lunn:The 6000 votes to the Green Party that year would have earned her more votes than were granted to Elizabeth
    Different game this election.Gov’t fell on contempt,oil spills,tankers,tarsands,G20/G8,Climate bill, C-474 defeated,wall st greed,and DFO not standing up for wild salmon.
    Along comes May, whose fame crosses provincial and international borders. Everybody has heard of her. And we are charmed.700 volunteers signed up ?more likely 70 in actual action.
    Strategic voting became the buzz.
    Poll shows she is neck and neck with Lunn.
    Across the water in Sidney, the energy at the office is electric, youthful
    famous persons endorse her ..it is evident that she is brilliant ,so knowledgeable.
    a Con majjority is declared just before we get our results here.The sun breaks thru the dark cloud for Canada.

  5. I agree many ridings lack the key components that made this possible in SGI – but you raise an important point, Brad. The question is whether there are enough ridings not already NDP where this kind of progressive campaign could be mobilized to get the seats required to surpass the Libs…There is also the punishment vote factor – whereby people are finally resigned to vote for the NDP (or Conservatives or BC First) out of being just plain fed up with the Liberals, however contrary to their own perceived interests that may be. That depends a lot on how things go tomorrow for Christy in the by-election and how her tenure unfolds in the coming months and years – whether she can successfully pull her party back from the brink (as she appears to have, at least for now) or become the next Rita Johnston, Kim Campbell, etc.

  6. I’m sure it was partly old fashion campaigning but I doubt most regions of the country have this much heart, this much connection to, concern for the environment. I live in a place where climate change, polution, peak oil are not considered threats. Neither would any candidate from any party garner 2000 volunteers in this apathetic suburban nightmare.

    Replicating this campaign in a place with no sense of community, responsiblity or social decency would be near impossible. I just hope there are other ridings with the kind of character shown by the people in SGI, identifying them today is essential to our next 10 seats.

  7. I think if you read beyond the title you’ll find we’re in agreement Stephen.

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