Deconstructing Dinner: BC Food Broadcaster Launches Fundraising Campaign for New Series
For five years, Jon Steinman broadcast and podcast his radio program Deconstructing Dinner from the Nelson studio of Kootenay Co-op Radio to audiences around North America. The show, which delved into the serious questions surrounding food security, agriculture, health and environment, wound down in late 2010. Now Steinman is teaming up with James Beard Award-winning television producer Declan O’Driscoll to wit a follow-up “6-part documentary series deconstructing the origins of our food and celebrating efforts which are inspiring new food cultures.”
In order to help fund the series, Steinman is using a popular “crowd-funding” tool, Kickstarter.com, to raise $60,000 by July 20. With Kickstarter.com, which has helped fund hundreds of documentary, television and interactive projects over the past several years, it’s an all-or-nothing proposition – so Steinman needs support to raise the full $60,000 in order to make the show a reality.
According to Steinman, “Each episode will feature one food and go behind the scenes of the food system to identify some of the key issues to consider when purchasing that food.”
The audio predecessor to Deconstructing Dinner probed a wide-range of topics – such as aquaculture, local food production, organic farming – blending entertaining broadcasting with incisive investigative journalism.
Steinman’s partner in the latest incarnation of Deconstructing Dinner is Declan O’Driscoll, who produced the award-winning television special Milk War, about the legal battles faced by raw-milk farmer Michael Schmidt. Says Steinman, “I’m thrilled to partner with Declan and see the radio show evolve into something new. Our hope is that this series will become a critical resource which groups can utilize to inspire the growing interest in the US and Canada to cultivate more resilient and vibrant local food systems.”
The production team is offering some inventive prizes to donors – from pre-release digital downloads of the program to horticultural advice from the show’s experts and a private catered screening from Steinman himself.
Check out the demo for the show below – and the Kickstarter.com page for the the project, where you can help make it a reality.